A Context-Dependent View of Anchoring: the Effect of Consumer Adaptation of Incidental Environmental Anchors on Willingness to Pay
Year: 2014
Type: article
Source: ACR North American Advances
Authors: Cenk Koçaş, Kivilcim Dogerlioglu‐Demir
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W170883668