Work

The GLOBE study — applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research

Year: 2006

Type: book-chapter

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/3-8350-5702-2_22

Authors: Ralf Terlutter, Sandra Diehl, Barbara Mueller

Institutions: Saarland University, San Diego State University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W171907856

FWCI: 4.786

Cites: 33

Cited by: 66

Related to: 10