Work

Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers

Year: 2001

Type: article

Authors: V. Kasturi Rangan, Arthur McCaffrey

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W171983295

FWCI:

Cites:

Cited by: 2

Related to: 10