Poor People Using Mobile Financial Services : Observations on Customer Usage and Impact from M-PESA
Year: 2009
Type: book
Abstract: Despite growing agreement on the potential of technology to expand access to finance, or branchless banking, there is surprisingly little data publicly available about low-income users. This brief draws on some of the first ethnographic research on Mobile-Swahili for money (M-PESA), one of the earliest success stories in mobile phone-based delivery of financial services. The research offers insights into how poor people use M-PESA, its impact on their lives, and some unexpected consequences.
DOI: 10.1596/9492
Authors: Olga Morawczynski, Mark Pickens
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: green
Funder: Microsoft Research
OpenAlex ID: W172618368
