Work

The influence of personal values and demographic variables on customer loyalty in the banking industry

Year: 2015

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-06-2014-0082

Authors: Jorge Luiz Henrique, Celso Augusto de Matos

Institution: Universidade do Vale do Rio dos Sinos

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1744600137

FWCI: 13.93

Cites: 52

Cited by: 63

Related to: 10