Work

How and Why People Watch TV: Implications for the Future of Interactive Television

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1995.12466492

Authors: Barbara Lee, Robert S. Lee

Language: English

Topic: Multimedia Communication and Technology

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W174483062

FWCI: 11.96

Cites: 6

Cited by: 221

Related to: 10