Year: 2014
Type: article
Abstract: The paper takes into consideration the evolution of the concept of\npopularization and of its main techniques of realization in the last few decades.\nAt first, the use of definitions in popularization discourse is investigated and\ncompared to the practices followed in argumentative and pedagogical texts.\nSpecial attention is then devoted to the strategies of reformulation and of\nrecontextualization that are often adopted in this process, and exemplifications\nare provided to highlight the main functions fulfilled by the use of these\nrhetorical tools. The social importance of popularization is subsequently\nhighlighted together with a discussion of the possible manipulative risks that\nmay be encountered, particularly for argumentative or promotional purposes.\nThe analysis carried out shows the great complexity of the popularization\nsystem, which implies therefore the adoption of an integrated approach in order\nto clearly identify and carefully describe the various aspects involved in this\nprocess.
Source: Aisberg (University of Bergamo)
Author: Maurizio Gotti
Institution: University of Bergamo
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1747248089