Work

Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

Year: 2015

Type: article

Study design: Observational Study

Source: Tourism Management

DOI: 10.1016/j.tourman.2015.07.017

Authors: Kurt Matzler, Andreas Strobl, Nicola Stokburger-Sauer, Artur Bobovnicky, Florian Bauer

Institutions: Free University of Bozen-Bolzano, Universität Innsbruck, University of Ss. Cyril and Methodius in Trnava, Management Center Innsbruck

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1749269198

FWCI: 58.23

Cites: 78

Cited by: 242

Related to: 9