Year: 2009
Type: article
Abstract: This paper aims to address the issue of offering a culturally adapted website for a\nlocal audience. To date, the vast majority of studies in the website design arena have\nexamined mainly Western and American (low power distance and low context) culture,\ndisregarding possible cultural discrepancies. This study fills this gap and explores the key cultural parameters that are likely to have an impact on local website design for Asian-Eastern culture, in a high power distance and high context, correlating with both Hofstede’s and Hall’s cultural dimensions. It also reviews how website localisation may be accomplished more effectively by extracting the guidelines from two different yet compatible cultural dimensions: high power distance and high context.
Institution: University of East London
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W1756531748