Work

Sensory Experiences and Expectations of Organic Food. Results of Focus Group Discussions

Year: 2010

Type: report

Abstract: This executive summary describes the main objectives and findings from a qualitative survey on consumers’ sensory experiences, expectations and preferences with respect to organic food. The survey was conducted in the frame of the European Commission funded project ECROPOLIS in 2009 in Germany (DE), France (FR), Italy (IT), Netherlands (NL), Poland (PL) and Switzerland (CH). The objectives of this research were to explore: \n- the range of experiences, expectations and preferences for specific sensory properties of organic food. \n- words that are used by consumers to differentiate the taste of organic products amongst themselves and compared to conventional ones. \n- symbolic’ meanings and images which participants relate to sensory characteristics of organic food. \n- consumers’ sensory expectations and preferences related to the variability and standardisation of organic food. \n- consumers’ experiences to marketing of sensory characteristics of organic food. \n- possible differences in consumers’ sensory expectations and preferences between the participating countries.

Source: Organic Eprints (International Centre for Research in Organic Food Systems, and Research Institute of Organic Agriculture)

Authors: Hanna Stolz, Ingrid Jahrl, Lukas Baumgart, Flurina Schneider

Language: English

Topic: Organic Food and Agriculture

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

Open Access status: green

OpenAlex ID: W1769464261

Cites: 18

Cited by: 15

Related to: 10