The need to have an opinion as a driver of consumer choice
Year: 2014
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.1502
Authors: Michail D. Kokkoris, Ulrich Kühnen
Institutions: University of Cologne, Constructor University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
Funder: Deutsche Forschungsgemeinschaft
Award: G7434217529
OpenAlex ID: W1772502385