Work

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

Year: 2007

Type: book

Abstract: Translated into Traditional Chinese, Simplified Chinese, Polish, Russian and Spanish

Source: Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Authors: James C. Anderson, Nirmalya Kumar, James A. Narus

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W177301048

FWCI: 5.96

Cites:

Cited by: 128

Related to: 10