Being more competitive through analyzingbusiness process and managing customerrelationship database
Year: 2004
Type: dissertation
Abstract: The evolving of global economic trade fosters every company finding strategic ways in order to stand survive. "XYZ" Company, a service industry, is a system integrator concentrates on networking and hardware provider. As service industries having direct contact with their customer encourage them to think about what customers do really want and how to make customers satisfied and \nloyaL. The company insists to increase the annual sales revenue. However, at this time, some obstacles in doing business activities have decreased the overall company performances. Thus the director assigns someone to examine the system and do some improvements. \nSolving those problems is conducted through analyzing the current business process, proposing the new system and visualizing them by making flowchart, data, and process diagram. The endpoint solution is creating and managing customer relationship database as an Executive Information System device. \nHaving reliable customer database will ease managerial staff when making relation with customer either maintaining the remaining customers or finding the new ones. As known that customers are the center point of the profit revenue thus how to satisfy what customer wants must be the main concerned immediately. Actually, this customer database can be integrated with other related database such as Enterprise Resource Planning database (ERP) and Supply Chain Management database (SCM).
Author: Anthony Santoso
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1775461094