Trust in organizational acceptance of information technology: A conceptual model and preliminary evidence
Year: 2002
Type: conference-paper
Abstract: Drawing on the existing theoretical literature, a conceptual model of trust is developed. The model suggests that trust in technology, institutional trust, and social trust are three dimensions of the overarching trust construct that should be considered in models of technology acceptance. The preliminary empirical evidence suggests that institutional trust and social trust are important factors in technology acceptance. Drawing in Rogers' model of the innovation diffusion process, we discuss how integration of this model with the technology acceptance model can inform future research on technology acceptance/adoption.
Authors: Nora Misiolek, Norhayati Zakaria, Ping Zhang
Institution: Syracuse University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W178440321
