Work

Bridge or buffer: two ideas of effective corporate governance and public engagement

Year: 2015

Type: article

Abstract: This study identifies organizational factors that influence corporatate governance and formulation of public relations strategies for public enagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed. Copyright © 2015 John Wiley & Sons, Ltd.

Source: Journal of Public Affairs

DOI: 10.1002/pa.1555

Authors: Soojin Kim, Jeong‐Nam Kim

Institutions: Singapore Management University, Purdue University West Lafayette

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1784655667

FWCI: 17.07

Cites: 39

Cited by: 36

Related to: 10