Work

What Is So Special About Media Branding? Peculiarities and Commonalities of a Growing Research Area

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-18236-0_1

Authors: Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots

Institutions: University of Zurich, University of Vienna, University of Florida, Jönköping University

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1784975982

FWCI: 11.63

Cites: 19

Cited by: 31

Related to: 10