Work

Colors in Marketing: A Study of Color Associations and Context (in) Dependence

Year: 2015

Type: article

Source: International Journal of Academic Research in Business and Social Sciences

Authors: Martin Amsteus, Sarah Al-Shaaban, Emmy Wallin, Sarah Sjöqvist

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1787375081

FWCI: 3.344

Cites: 46

Cited by: 54

Related to: 10