Work

Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry

Year: 2015

Type: article

Study design: Observational Study

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.2015.1014237

Authors: Bedman Narteh, Raphael Odoom

Institution: University of Ghana

Language: English

Topic: Employee Performance and Management

Subfield: Human Factors and Ergonomics

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1799697494

FWCI: 14.34

Cites: 91

Cited by: 48

Related to: 10