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Eventos: a hospitalidade como experiência de consumo pelos sentidos

Year: 2005

Type: article

Abstract: The analysis of the dimensions of the consumption experience in events opens the field of research of the administration, of the marketing, of the communication and of the leisure for the activation of the consumer’s senses and emotions, in the creation of favorable conditions for purchase. In that way, the article suggests, at first, that the actions and hospitality styles in the multiple sceneries and environments of the events can be created combining the analysis model of the leisure experience (PINE and GILMORE, 1999) with the model of the hospitality epoch – to receive guests, to host, to feed and to entertain (CAMARGO, 2004).

Source: LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)

Author: Rinaldo Zaina

Institution: Anhembi Morumbi University

Language: Portuguese

Topic: Conferences and Exhibitions Management

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1803951092

FWCI:

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Related to: 10