Work

Corporate imagination and expeditionary marketing.

Year: 1991

Type: article

Source: PubMed

Authors: G Hamel, C K Prahalad

Institution: London Business School

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W180831912

FWCI: 60

Cites:

Cited by: 605

Related to: 10