Work

Nostalgic marketing and its working mechanism in three cultural groups : Canadians, Chinese, and Chinese immigrants to Canada

Year: 2007

Type: dissertation

Source: Spectrum Research Repository (Concordia University)

Author: Yikun Zhao

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1812919342

Cites:

Cited by: 1

Related to: 10