Work

Building Corporate Image and Securing Student Loyalty in the Malaysian Higher Learning Industry

Year: 2009

Type: article

Study design: Observational Study

Authors: Mahadzirah Mohamad, Zainudin Awang, Bukit Ilmu

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1814866912

FWCI: 1.182

Cites: 25

Cited by: 60

Related to: 10