Work

Promotional alternate reality games – more than “just” marketing

Year: 2015

Type: article

Source: Arts and the Market

DOI: 10.1108/aam-07-2014-0027

Author: Stephanie Janes

Institution: Royal Holloway University of London

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1815101354

FWCI: 7.641

Cites: 16

Cited by: 4

Related to: 10