Year: 2013
Type: article
Abstract: Big data. Little data. Deep data. Surface data. Noisy, unstructured data. Big. The world of data has gone from being analogue and digital, qualitative and quantitative, transactional and a by-product, to, simply, BIG. It is as if we couldn’t quite deal with its omnipotence and just ran out of adjectives. BIG. With all the data power it is supposedly meant to entail, one might have thought that a slightly better descriptive term might have been latched onto. But, no. BIG. Just BIG.
Author: Emma Uprichard
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1815745581