Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past
Year: 2015
Type: article
Study design: Observational Study
Source: Journal of Marketing Management
Author: Aurélie Kessous
Institution: INSEEC School of Business and Economics
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1821045279