A Multidimensional Study on the Usage of Facebook Among College Students
Year: 2014
Type: preprint
Study design: Observational Study
Abstract: Facebook usage has been one of the most researched topics today. In this study the factors that impact the usage of Facebook amongst college students was examined. A set of 26 factors was selected based on an extensive literature review. These factors were tested on a sample of 111 postgraduate students to identify the impactful factors. Exploratory Factor Analysis (EFA) was used to identify and validate the impact factors which were then componentized into six pertinent parameters, namely personal, trust, involvement, usage, reliability and networking. We found that the factors from, amongst others, exhibits one’s own personality, privacy settings, managing relationships, uncertain about the information shared were highly impactful which corroborated with the earlier research works. In future our findings can trigger broader scope of inquiry in particular from the post WhatsApp acquisition by Facebook.
Source: SSRN Electronic Journal
Authors: S. Vijayakumar Bharathi, Anuradha Goswami
Institution: Symbiosis International University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1825314976