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What is an Attractive Business Opportunity? An Empirical Study of Opportunity Evaluation Decisions by Technologists, Managers, and Entrepreneurs

Year: 2015

Type: article

Abstract: The subjective belief that an opportunity allows value generation is a key driver of entrepreneurial action. We advance research on opportunity evaluation by investigating how people may diverge in their views of what defines an attractive business opportunity; that is, we seek to understand heterogeneity among individuals' ‘opportunity templates.’ Using unique data from a conjoint experiment with 141 respondents (6,728 opportunity evaluations), our analysis reveals significant differences in the opportunity preferences of individuals with technological, management, and entrepreneurship experience. We also find that people with specialist experience (technology) emphasize fewer opportunity dimensions than people with generalist experience (management, entrepreneurship). Copyright © 2015 Strategic Management Society.

Source: Strategic Entrepreneurship Journal

DOI: 10.1002/sej.1196

Authors: Marc Gruber, Sung Min Kim, Jan Brinckmann

Institutions: École Polytechnique Fédérale de Lausanne, Loyola University Chicago, Esade, Universitat Ramon Llull

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1829401145

FWCI: 16.64

Cites: 77

Cited by: 112

Related to: 10