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Still Glued to the Box? Television Viewing Explained in a Multi-Platform Age Integrating Individual and Situational Predictors

Year: 2014

Type: article

Abstract: This study examines the factors that influence time spent with different genres of television content in the contemporary media environment. An integrated framework of television use, incorporating both situational and individual determinants, is tested on data obtained by observing the cross-platform media use of 495 individuals in the United States. The findings indicate that even in this high-choice media environment, situational factors such as availability and group viewing moderate the roles of individual traits and needs. In addition, the study reveals the complementary relationship between entertainment and news, and the substitution of these genres on live television by time-shifted television.

Source: International journal of communication

Authors: Harsh Taneja, Vijay Viswanathan

Institutions: University of Missouri, Northwestern University, Northwestern University

Language: English

Topic: Media and Digital Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1829524915

FWCI: 4.857

Cites: 52

Cited by: 28

Related to: 10