Work

Techno‐Ready Marketing: How and Why Your Customers Adopt Technology

Year: 2002

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm.2002.19.4.359.1

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1835007222

FWCI: 11.16

Cites:

Cited by: 242

Related to: 10