Year: 2020
Type: article
Abstract: This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.
DOI: 10.34917/4797984
Author: Bazylinski, Alison Rose
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W184128985