Work

The Impact of Word of Mouth Sources on the Perceived Usefulness of an Innovation

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Product Innovation Management

DOI: 10.1111/jpim.12049

Authors: Tomoko Kawakami, Mark E. Parry

Institutions: Kansai University, University of Missouri–Kansas City

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education, Culture, Sports, Science and Technology, Japan Society for the Promotion of Science

Awards: Experiment and Modeling of Consumer Behavior Analysis by Using Shopping Path Data, Research on the Effect of ICT on the Diffusion of Products with Network Externalities

OpenAlex ID: W1850453578

FWCI: 6.572

Cites: 50

Cited by: 43

Related to: 10