Year: 2012
Type: article
Abstract: Social capital is an intangible which is very difficult to copy and is mainly composed of the relationships that an organization establishes with its stakeholders, i.e. groups that ensure its survival. Relationship networks can be as or more important than markets and hierarchies. However, the construction of social capital does not seem to be an organizational priority. By means of a quasi-experimental design with nonequivalent groups, this research examines the level of awareness of the concept among communication practitioners in Argentina. The study verifies a notorious nescience of it. Thus, this intangible of great value for organizations is not being properly exploited. A recommendation is made to include this concept in topic-specific courses in management programs, particularly in communication, as well as specific continuous education for upper and middle management.
Source: Global Media Journal México
Author: Marcelo Baro
Language: Spanish
Topic: Social Capital and Networks
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1861044161