Work

Examining Normative Influence in Persuasive Health Messages: The Moderating Role of Identification With Other Parents

Year: 2015

Type: article

Abstract: This study tests the interaction between an individual-level characteristic—identification with other parents—and the effects of persuasive messages about nutrition. In an online experiment conducted in 2010, 242 parents of children aged five through nine were randomized to a message condition. The parents were exposed to a message that emphasized normative justifications or personal benefit justifications for feeding one’s child healthy foods (or no message). Parents who identified with other parents were more influenced by normatively focused messages than were parents with lower levels of identification. Theoretical and practical implications for message design are presented.

Source: International journal of communication

Author: Nehama Lewis

Institution: University of Haifa

Language: English

Topic: Media Influence and Health

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

Funders: University of Pennsylvania, National Cancer Institute

Awards: G3171636228, G4084632131