Work

Business strategies at the bottom of the pyramid (BOP): an examination of Mexico's BOP and insights from some of the inclusive strategies employed there

Year: 2010

Type: dissertation

Source: California State University ScholarWorks (system-wide DSpace)

Author: Joy Ellen Rohman

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Reduced inequalities

Open Access status: closed

OpenAlex ID: W1868833355

Cites: 77

Cited by:

Related to: 10