Work

Motivation: a proposed taxonomy using gamification

Year: 2014
Type: other
Abstract: This paper aims to propose a taxonomy of gamification, where a non-exhaustive list of game elements, or mechanics, are separated out from their game contexts. They are then linked with three specific components of motivation, as outlined in Ryan and Deci’s (2000a) Self-Determination Theory of motivation. These three components are: Competence; Autonomy; and Relatedness. Self-Determination theory states that these three components must be fulfilled in order for an individual to experience intrinsic motivation. This paper offers a conjectural analysis of the behaviour change that each game element may produce, and how this tallies with their suitability as “motivational affordances” (Zhang, 2008) in the promotion of the fulfilment of these three motivational needs. The taxonomy is then applied to three case studies: one game; and two gamified systems, in order to test the validity of the approach.
Language: English
Field: Psychology
Open Access status: green
OpenAlex ID: W1869545603
Cites: 19
Cited by: 6
Related to: 10