Work

Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment

Year: 2011

Type: article

Source: International Business Management

DOI: 10.3968/j.ibm.1923842820110201.001

Authors: Douglas Amyx, Kimberly Amyx

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1871601979

FWCI: 3.155

Cites: 37

Cited by: 19

Related to: 10