What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness
Year: 2010
Type: article
Authors: Magdalena Zawisza, Marco Cinnirella
Institutions: University of Winchester, Royal Holloway University of London
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W1872208264