Year: 2010
Type: conference-paper
Abstract: The paper discusses the barriers to, and potential impacts of, adopting usability and Human Computer Interaction (HCI) principles in developing websites for marketing purposes. The poor usability of many websites wastes users' time, and increases their frustration. This paper will discuss how usability and HCI aspects were included in a new methodology for developing websites for marketing, to reduce user frustration and to improve the website capabilities. This new methodology was developed after intensive study of methodologies from different disciplines, parts of which were combined in an integrated approach. The new methodology was assessed by two research phases: interview and questionnaire. This paper includes only two aspects of the full research process: an overview of the research methodology; and discussion the results from the interviews and questionnaire, focusing on usability and HCI aspects.
Authors: Tomayess Issa, Andrew Turk
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W1874469410