Work

Mass Customisation: A Strategy for Customer-Centric Enterprises

Year: 2012

Type: book-chapter

Source: Decision engineering

DOI: 10.1007/978-1-84628-876-0_4

Authors: Andrew C. Lyons, Adrian E. Coronado Mondragon, Frank Piller, Raúl Poler

Institutions: University of Liverpool, University of London, Royal Holloway University of London, RWTH Aachen University, Universitat Politècnica de València

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W188432425

FWCI: 12.84

Cites: 89

Cited by: 16

Related to: 10