Att välja bok i biblioteksmiljön : En studie av hur bibliotekens exponering av litteratur påverkar biblioteksanvändarnas val
Year: 2014
Type: dissertation
Abstract: The aim of this bachelor thesis is to describe in part the public library users’\nprocess when deciding which books to borrow. Focus is on the library users’\nexperience of the process and how literature exposure can support them in\ntheir choice of book. This study seeks to find out to what extent choices are\nspontaneously made at the library, which elements of exposure that the user\nfinds helpful in the process and which factors usually influence the user in\nfinding new things to read.\nThe data was gathered through 100 structured interviews with public library\nusers. To analyze the result a modified marketing research theory was used,\nproviding a comprehensive view. The decision-making process can be\nunderstood as a combination of the orientation or attitude of the library\nuser, the behavior or tactics of the library user and the library environment.\nThe results of the study show four examples of behavior patterns related to\nlibrary user orientations. The patterns are then linked to different aspects of\nmediation of literature in the library environment. The study also presents\nstatistics on spontaneous loans and divides these loans into three types. By\nexamining the variety of library users’ behavior patterns and search\nstrategies, this study contributes to further developing the literature\nexposure of public library collections.
Author: Rebecca Lidén
Language: Swedish
Subfield: Library and Information Sciences
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W188715039