Work

Investigating Potential Misleading Effects of Executional Cues in Marketing

Year: 2014

Type: conference-paper

Source: HAL

Authors: Parguel, Béatrice, Benoît-Moreau, Florence, Russell, Cristel Antonia

Institution: Dauphine Recherches en Management

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1888932768

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