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When Incentives Backfire: Spillover Effects in Food Choice

Year: 2015
Type: report
Abstract: How do peers influence the impact of incentives?Despite much work on incentives, little is known about the spillover effects of incentives.We investigate two mechanisms by which these effects can occur: through peers' actions and peers' incentives.In a field experiment on snack choice (grapes versus cookies), we randomize who receives incentives, the fraction of peers incentivized, and whether or not it can be observed that peers' choices are incentivized among over 1,500 children in the school lunchroom.Incentives increase the likelihood of initially choosing grapes.However, peer spillover effects can be large enough to undo these positive effects.
Language: English
Subfield: Safety Research
Open Access status: green
OpenAlex ID: W1892799081
Cites: 85
Cited by: 8
Related to: 10