Gestão estratégica e mudança: problemas e possibilidades
Year: 2004
Type: article
Abstract: This article argues that the existing strategic management models do not allow the transformational changes that are necessary in a world in a social and environmental crisis. It examines the limitations of functional strategic management, the concepts of change, and the reason for a transformational change. It suggests that an integrative approach to learning-knowledge-change must prevail in a new concept of strategy for change, based on a few cognitive biology principles.
Language: Portuguese
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1894094693
