Work

Social Marketing of Health Behavior

Year: 1984

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-1-4899-0366-2_2

Author: Philip Kotler

Institution: Northwestern University

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W189660728

FWCI:

Cites: 12

Cited by: 32

Related to: 10