Work

Präferenzkonstruktion: Wie Kunden Präferenzen bilden und Kaufentscheidungen fällen

Year: 2007

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-9517-9_19

Authors: Mark Heitmann, Manuela Lippuner

Institution: University of St.Gallen

Language: German

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W189715495

FWCI:

Cites: 109

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Related to: 10