Year: 2008
Type: article
Study design: Observational Study
Abstract: Istrian County, the Croatian most developed tourist region, has a long tradition in viticulture and wine production.In the last decade wines from Istrian County became more and more recognized in Croatia, and abroad.Th e purpose of this paper is to determine the level of tourist familiarity with Istrian wines and then to examine their perceptions and opinions about the quality, price, promotion and availability on Istrian wine market.Results are based on research which was conducted from June to August 2005 in major resorts on Istrian coast.A total of 802 questionnaires were collected.For analysing the survey data, appropriate statistical procedures were used (descriptive statistic, analysis of variance (ANOVA) and correlation analysis).Th e survey revealed tourist satisfaction with Istrian wines.Based on research fi ndings, it can be concluded that Istrian wine is well known typical Istrian product.Relatively high consumers' satisfaction is associated with the quality, promotional activities and availability of the product.
Authors: Ana Milohanović, Kristina Brščić
Institution: Institute of Agriculture and Tourism
Language: Croatian
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1904564115