Work

Unlikely allies: credibility transfer during a corporate crisis

Year: 2014

Type: article

Abstract: A company that faces a crisis can reestablish trust with stakeholders by announcing an independent investigation by a third party. Announcing an independent investigation, without knowing its outcome, significantly restored attitudes toward the company while an internal investigation was ineffective. Liberals responded most positively to a company that invited an independent investigation by a consumer advocacy group (Study 1). Experimentally activating liberal values using an implicit priming procedure likewise enhanced credibility transfer from a consumer advocacy group's investigation to a company in crisis (Study 2).

Source: Journal of Applied Social Psychology

DOI: 10.1111/jasp.12227

Authors: Justin Heinze, Eric Luis Uhlmann, Daniel Diermeier

Institutions: University of Michigan, HEC Paris, Northwestern University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1908404924

FWCI: 4.91

Cites: 30

Cited by: 14

Related to: 10