Work

Organic Branding: The Self, Advertising and Life-Experience Formats

Year: 2011
Type: other
Abstract: Just like any other artificially imaged commodity, then, the resultant construct – a persona constructed for public consumption – is marked by the transformative effects of the promotional supplement. The outcome … is a self which continually produces itself for competitive circulation: an enacted p
Language: English
Subfield: Plant Science
Open Access status: green
OpenAlex ID: W190933774
Cites:
Cited by: 14
Related to: 10