Work

Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments

Year: 2002

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340201100404

Authors: T. Christopher Greenwell, Janet S. Fink, Donna L. Pastore

Institutions: University of Louisville, The Ohio State University

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W19163801

FWCI: 2.601

Cites: 34

Cited by: 84

Related to: 10