Year: 2012
Type: article
Study design: Observational Study
Abstract: ABSTRACT This article presents a theoretical model that reveals how consumers’ long‐term subjective well‐being (SWB) influences their spending on hedonic products. Using the longitudinal data from a large national panel survey, the study found that consumers’SWBinfluences spending on hedonic products via the mediating effects of their positive interpretation of life circumstances and broadened set of activities resulting from positive emotions. The results are explained using cognitive tuning theory and broaden‐and‐build theory and have implications for hedonic products providers in terms of who their target audience is and how demand for their products is generated.
Source: Psychology and Marketing
DOI: 10.1002/mar.20545
Authors: Jing Yang Zhong, Vincent‐Wayne Mitchell
Institutions: University of Exeter, City, University of London
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1920724903